It is essential for every business to offer more payment options to their customers and making it EASY for customers to buy at the same time customers should feel safe and secure with their credit cards .
The most popular online payment option is, paying by credit card and that’s why, in this article, I am going to show you how you can quickly get set up to automatically accept credit card purchases on your web site.
There are many online payment options
· Credit Cards / Debit cards
· Online checks
· Digital cash
· Person-to-person e-mail payments
1. Accept Credit Card Payments
Since 85% of all online payments are made by credit card, you should first get yourself set up with thistype of payment option as quickly as possible.
You should sign up for a Merchant Account for accepting creditcard payments and build credibility to your buyers as you look like a real business.
The first step to being able to accept credit cards on your web site is to become an authorized Credit Card Merchant. You can apply by contacting a Merchant Account Provider (also known as an Independent Service Organization), which provides the hardware and software you need to accept credit card payments right on your web site.
There are three main categories for Merchant Account Providers :
1) Direct Processors
Direct processors, such as banks, offer direct access to the credit card processing centers. The completed order form is transmitted from your site through a “Payment Gateway,” which is a secure server that captures the credit card information, and then passes it along to the bank.
2) BrokersA broker acts as an intermediary between you and the direct processors. I recommend using a broker to match your needs and situation to the right supplier.
3) Third Party ProcessorsThird party processors send the credit card payments through from your web site’s order page to a direct processor.
2. Accepting Debit Cards
When a payment is made through a Debit Card, the funds are immediately withdrawn from the purchaser’s bank account and you know that the buyer has the funds to make the purchase . At the same time the buyer is safe from Credit card hazards.
But if you want to accept debit card ask your merchant account provider whether they accept debit card payment.
3. Accepting Checks Online
Online Checks / EChecks are virtual checks that allow customers to pay by check through the Internet. The buyer fills out a form with his or her banking information, date, and amount, and then clicks the "send" button. That information will then either go to your computer or to a transaction service, which one you prefered.
4.Person-to-Person E-mail Payments
Person-to-person e-mail payments allow individuals to use their credit cards or bank accounts to pay through e-mail.
Neither party has to reveal their account information to the other party, nor is any money actually transferred through e-mail.
5. e-Wallets (Digital Wallets) / Digital cashIt is a new medhod of payment option now-a-days which is safe and secure for both merchant and buyers.
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